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| Writer | Donald Miller |
| Category | Business & Career PDF |
| Language | English |
| Publisher | HarperCollins Leadership |
| Publish Date | 2017 |
| Pages | 190 |
| File Size | 5 MB |
| File Type |
This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
Building a Story Brand PDF – Donald Miller
What follows is a seven-part framework that will change the way you talk about your business and perhaps the way you do business. Each year, we help more than 3,000 businesses stop wasting money on marketing and get their companies growing by helping them clarify their message. This framework will work for you, regardless of your industry. Building a Story Brand PDF
To get the most out of this book, I encourage you to do three things: 1. Read the book and understand the SB7 Framework. 2. Filter your message through the framework. 3. Clarify your message so more customers listen. Marketing has changed. Businesses that invite their customers into a heroic story grow. Businesses that don’t are forgotten. May we all be richly rewarded for putting our customers’ stories above our own.
Sadly, you don’t have to look around long to realize that often the people who are communicating the most clearly aren’t necessarily the people with the best products or services, and they’re often not the people who are best qualified to lead. Our hope at StoryBrand is to help the people who actually do make the best products and services, and the people who really should be leading find their voice.
Building a Story Brand PDF – Donald Miller
We want the good guys holding the microphone more than the bad guys, to put it simply. Why? Because if hardworking people like you invite their customers into a story that makes their lives better, the world itself will become a better place. Business is one of the most powerful forces in the world for good. Building a Story Brand PDF
With our businesses, we provide jobs, a nine-to-five community for our teams, meaningful work for terrific people, and most importantly, products and services that solve our customers’ problems. There’s a popular notion among cynics and politicians these days that says business is bad, that corporations are ruining the world.
I suppose there are some bad eggs out there, but I’ve not met them. The clients we work with just want to improve their customers’ lives, and I’m grateful to help them do so. Getting up every day to grow your company is difficult work. I know how it feels to lose sleep wondering how you’re going to make the bottom line, so you don’t have to let anybody go.
Building a Story Brand PDF – Donald Miller
The StoryBrand Framework was created to reduce this stress. It was created so you would be heard in the marketplace, grow your business, and transform your customers’ lives. I’m grateful for the work you’re doing. Your work is important. It’s true: if you confuse, you’ll lose. But if you clarify your message, customers will listen. Here’s to helping the good guys win. Because in a good story, they always do. Building a Story Brand PDF
I’m grateful to Tim Schurrer, Kyle Reid, Koula Calahan, Avery Csorba, JJ Peterson, Chad Snavely, Suzanne Norman, Matt Harris, Branden Dickerson, Tim Arnold, Matt Olthoff, and Betsy Miller for helping me build StoryBrand. Their tireless work on behalf of our clients has helped thousands of businesses connect with customers, hire more people, and solve their customers’ problems.
Building a Story Brand PDF
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