Click on the DOWNLOAD button below to download the Building a Story Brand PDF Book, written by Donald Miller, for free.
| Writer | Donald Miller |
| Category | Business & Career PDF |
| Language | English |
| Publisher | HarperCollins Leadership |
| Publish Date | 2017 |
| Pages | 190 |
| File Size | 5 MB |
| File Type |
Building a Story Brand PDF: This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
What follows is a seven-part framework that will change the way you talk about your business and perhaps the way you do business. Each year, we help more than 3,000 businesses stop wasting money on marketing and get their companies growing by assisting them in clarifying their message. This framework will work for you, regardless of your industry.
To get the most out of this book, I encourage you to do three things: 1. Read the book and understand the SB7 Framework. 2. Filter your message through the framework. 3. Clarify your message so more customers listen. Marketing has changed. Businesses that invite their customers into a heroic story grow. Businesses that don’t are forgotten. May we all be richly rewarded for putting our customers’ stories above our own.