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| Writer | Seth Godin |
| Category | Self Development |
| Language | English |
| Publisher | Penguin Random House |
| Publish Date | 2018 |
| Pages | 201 |
| File Size | 2 MB |
| File Type |
Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you.
Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. Like the fish that doesn’t understand water, we fail to see what’s actually happening and don’t notice how it’s changing us. It’s time to do something else with marketing.
To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, “Who can you help?”
That’s what most people seem to care about. How big a brand, how much market share, how many online followers. Too many marketers spend most of their time running a hype show, trying to get just a little bigger. The thing is, tall sunflowers have deep and complex root systems.
The thing is, tall sunflowers have deep and complex root systems. Without them, they’d never get very high. This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve.
This Is Marketing PDF